What is slow fashion? Slow Fashion is described as an awareness to fashion that considers the process and resources required to make the clothing with a particular focus on sustainability.It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.
Some important characteristics of a slow fashion brand
- Made from high quality, sustainable materials
- Often in smaller (local) stores rather than huge chain enterprises
- Locally sourced, produced and sold garments
- Few, specific styles per collection, which are released twice or maximum three times per year.
So why make the switch when you can to choosing slow fashion?
1. Water Conservation - an article by Global News explains that the average T-shirt takes about 400-600 gallons of water (which is about 10 full bathtubs) to produce AND the average garment is only worn about 7 times before it is thrown out.
2. Reduce Your Carbon Footprint - In an article put out by the Guardian they explain that by simply extending the life of your clothing by at least 9 months you can reduce your carbon footprint by 20-30%
3. Fair and Safe Working Conditions - Whether it is something you want to admit or not, modern day slavery does exist. Below minimum wage (or no wage at all) endless working hours and less than acceptable working conditions. Check out this documentary for a more in depth look on this subject. Local shops and slow fashion businesses tend to hire locally and advocate for fair wages and healthy working conditions so you can feel good about how your garment was made.
4. Boost Local Economy - As pointed out in one of my previous blog posts when you purchase at locally owned businesses rather than nationally owned, more money is kept in the community because locally-owned businesses often purchase from other local businesses. Purchasing local helps grow other businesses as well as the local tax base.
5. Unique, High Quality Apparel - Often slow fashion retailers and small hand made clothing shops have unique, high quality, sustainable fabric options and because apparel is not produced on a large scale like big box stores you can be certain that few people will ever have your exact garment. Many small hand made clothing shops will also entertain custom requests which makes your item even more special.
We all need to do our part when we can to reduce our environmental impact and choosing slow fashion for ourselves and our child(ren) can be a great way to do just that.